Build a marketing strategy that knows what to do next.
Tell ManavWrite what you sell, who you want to reach, where you operate, what you're trying to achieve and what you're already doing. Get a practical strategy covering positioning, audience, channels, content, funnel, campaigns, KPIs and a 90-day action plan.
From business idea to measurable growth plan.
A strategy connects your audience, message, channels, content, conversion path and measurement.
Tell us about your business.
You don't need a marketing degree to use this tool. Answer the questions as clearly as you can. More specific information produces more useful recommendations.
Building your strategy…
Connecting your goals, audience, channels and actions.
Your marketing strategy is ready.
Use this as a working plan. Prioritize the actions that match your resources, test them, measure results and improve over time.
Executive strategy
The central direction for your marketing.
Positioning & message
How the business can communicate its value more clearly.
Core positioning
Value proposition
Differentiation
Message pillars
Audience strategy
Understand the people you are trying to move toward a decision.
Primary audience
Pain points
Motivations
Objections
Channel strategy
Where to focus attention and what each channel should accomplish.
| Channel | Role | Priority | Measurement |
|---|
Content strategy
Build content around customer problems, decisions and outcomes.
Content pillars
Recommended formats
Publishing cadence
Marketing funnel
Move people from discovering the problem to becoming customers and advocates.
Awareness
Consideration
Conversion
Retention
Campaign ideas
Turn the strategy into focused campaigns instead of disconnected posts.
Conversion strategy
Make the next step obvious and reduce unnecessary friction.
Landing-page direction
Primary CTA
Trust builders
SEO & organic growth
Build search visibility around useful content and real customer intent.
SEO priorities
Content clusters
Budget & measurement
Spend according to evidence rather than spreading resources equally.
Budget principle
Testing principle
Measurement principle
Core KPIs
Growth experiments
Small controlled tests can reveal what deserves more investment.
90-day roadmap
A practical sequence for turning strategy into execution.
What not to do
Avoid tactics that create activity without building a healthy business.
The better your inputs, the more useful your strategy.
You don't need perfect information. Give the tool enough context to understand your business, customer and constraints.
Be specific about your customer
Instead of "everyone", describe who is most likely to buy, what they do, what problem they have and what outcome they want.
Explain what you actually sell
Mention the product, service, use case, pricing model or main offer. This gives the strategy something concrete to work with.
Tell it what you already do
If you already use SEO, social media, email, advertising, YouTube or partnerships, mention them so the plan can build on them.
Include your constraints
A strategy for a one-person business should look very different from a strategy for a 50-person marketing team.
Describe your objections
Price, trust, competition, complexity and switching effort can all affect conversion. Tell the strategy what customers hesitate about.
Start with one primary goal
Traffic, leads, sales, awareness, retention and product launches require different priorities. Choose the outcome that matters most now.